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Every year, the municipality of Dom Pedrito/RS, held an Agricultural Fair (Farm Show) that brought together auctions of animals and stands of machines and agricultural products. In addition, the fair is an important event for the RS border region, so there are trade stands and artistic attractions for the general public. Bliss’s challenge was to structure and develop the entire visual concept of the Farm Show, attract sponsors for the fair, attract rural producers to generate more business (auctions and agricultural equipment), as well as attract the general public.
Bliss held the Farm Show event for two consecutive years, a fair with a flow of more than 35,000 visitors and a turnover of more than 1 billion reais. The fair, in addition to becoming a place for great business, takes producers to lectures with renowned names. Bliss created not only the concept of the campaign, but carried out the structural part, promoting events for several clients in the agricultural sector.
Bliss understood the needs of holding the Farm Show and organized the event that brought customers and companies together, generating great results for everyone. Communication, driven by the plurality of communication channels, contributed to the success of the exhibition.
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