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Dell relied on Bliss to thrill its sales team members and engage them to achieve their Black Friday 2022 goals.
It was a special and challenging moment, as it was the first Black Friday in person after 2 years, while the world’s spotlight was on the World Cup.
Experiences are created from a lot of research and different experiences, so we brought together the entire team at Bliss to delve into the challenge. With each one bringing their touch and their references.
This is how the endomarketing campaign was born:
“Black Friday: Haja Coração
Together we are a winning team.”
And as the name says, the campaign was heart-filling.
There were dozens of actions during the Black Friday week, which took place from 11/21 to 11/28.
It featured a high-scale production,
involving:
of 1000 t-shirts;
4000 meals;
of 1000 prize;
300 aerial mobiles;
than 50 people involved in the production.
Everything for the sales team to score a home goal!
The action was a champion in moving and engaging employees.
It generated special experiences that showed the importance of the collaboration of the entire team. It gave emotion to those who make the business happen: the people.
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