INDICIUM

|  INTERNAL MARKETING

THE CHALLENGE

Technology startup with fast growth, hiring new employees. How to grow the number of employees and keep the internal culture strong and aligned with the company’s objectives? And how do you retain talent and alignment while that happens? The
Bliss was called in to sort this out.

THE SOLUTION

– Mapping of the current culture: understanding what the existing culture was, its values, understanding of the mission and vision, internal style through its tone of voice.

– Workshop Lego® Serious Play® with board to define a vision of the future, alignment of goals.

– Design Thinking to understand and map the Emotional Journey of the employee within Indicium.

— Persona – Who Indicium is for its employees.

– Strategic Plan, definition of which strategies and actions to be implemented to guarantee a Strong Internal Culture and talent retention.

THE RESULTS

The action was successful, unifying the company’s employees and aligning them with the company’s vision of the future.

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