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The Associação Brasileira de Angus has two fundamental publics, the cattle raiser and the final consumer.
In order to serve the ranchers, it was necessary to promote the breed through technical and promotional support. With regard to the final consumer, it was to make him understand and value the differentials of Angus beef.
Bliss was called upon to develop a plan that achieved both goals: generating greater engagement on the part of cattle ranchers and value for the end consumer of Angus beef.
To serve cattle ranchers, a calendar of events was created throughout Brazil and in some countries to disseminate Angus genetics.
Each event was developed with a visual concept with a support/sponsorship notebook,
media plan for brand building and all necessary materials.
For the final consumer, the importance of buying meat that has the Angus Certification Seal was presented and reinforced.
We were also part of a very special moment for the Association, being responsible for the planning and execution of Angus’s participation in the Anuga Fair, in Germany.
By understanding the business strategy, Bliss helped the association to invest in key points to meet its objectives according to the needs of the public.
The Bliss way of being, valuing strategy, positioning and communication, made it successful for customers, its brands and, what matters most, people.
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