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Motivate employees in an action to generate engagement among colleagues, even in a virtual setting.
An interactive and gastronomic experience action. Each employee received a kit of meats at home before the virtual event took place. At the previously agreed time, the gastronomic experience with chef Leonardo Albuquerque, a specialist in meat preparation, began. He gave a lesson on how to prepare a gourmet barbecue with the utensils we have at home, quickly and simply.
We created an exclusive visual identity, warm, emphasizing an aggregating atmosphere in this moment of social distancing. We developed digital pieces to generate expectations for the action, which took place through a live stream on Instagram.
Imagine receiving a kit to cook in the comfort of your own home, participating in a live stream full of experience, teachings, and important tips, and celebrating with your coworkers the old “Churras da Firma” Can you picture it? That’s exactly how it was!
Bliss carried out an action to promote the “Churras da Firma” and the idea of sharing gastronomic experiences was a success, many employees were happy to share moments and learn the chef’s tips.
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