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Belshop, a retail company of great reference in the cosmetics market in southern Brazil, needed to build a strong brand to boost its expansion in the region. It had a complex challenge, but with the ideal strategy it could achieve its objectives. For this, the company contacted Bliss.
Planning is the key to communication. Bliss developed a strategic plan to map strengths, weaknesses, opportunities, competition and consumer behavior.
Putting its hand in the dough to achieve success, Bliss worked on:
Standardization of Visual Communication in stores. Producing pieces for the most varied media;
Bimonthly campaigns: attracting consumers according to the time of year for specific products.
Commemorative dates relationship action;
Development and implementation of the media kit, e-commerce and even a loyalty card.
The brand was consolidated in the south of the country. The communication reached its result, causing more than 30 stores to be created in the region.
Planning and communication go together to create links and solutions.
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