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We received from Banco Digimais the challenge of creating the brand, visual identity, website and launch campaign for Keypay, a new product of the bank, aimed at unbanked people.
We were inspired by the name to propose a brand that conveyed an idea of agility, movement and that made reference to the digital environment.
We used as a base the chromatic palette existing in Banco Digimais communication, with the addition of a warm color, bringing vitality and energy to the brand.
We created a new, balanced and friendly font, signing with a symbol loaded with meaning.
You are open to new opportunities.
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