DELL

| INTEL DÁ SORTE

THE CHALLENGE

Motivate and engage the Dell sales team, during the Covid-19 crisis, since everyone was working from Home Office. It was the first major fully virtual campaign.

THE SOLUTION

An interactive campaign was created, with digital pieces and the development of an exclusive Gimmick – personalization to generate greater belonging and attractiveness.

We also created an incentive video to provide a purpose and attract focus. The campaign, in addition to encouraging and generating engagement, sought to convey a positive message, transmitting energy to employees to innovate in their services and thus overcome sales obstacles. The digital action rewarded the best at meeting goals with digital vouchers, weekly disclosing and encouraging the teams with digital communications and videos, including encouraging exchange and proximity between management and the team, doing this through small weekly incentives, such as rewards for sending the “lucky charm” during the restriction period, among other actions.

THE CREATION

– Creation of the motto and logo of the campaign – The motto “Intel gives Luck” was developed with the objective of creating a clear and optimistic message. Through the use of the verb “to give”, we relate Intel – through the personification of genius – as the agent that brings luck. The use of a trefoil with small details reminiscent of technology helped set the mood of the campaign.

– Creation of the Gimmick – The genius was chosen after having different styles of illustration, being chosen the one that conveys a message of joy, seriousness, security, without falling to the childish side.

– Signature and improvement of the pieces.

THE RESULTS

Far from being just the “pretty” way you communicate with your employees, endomarketing is an internal marketing practice, designed to strengthen the company-employee relationship. Its main objective is to create a determined corporate culture, connecting all sectors, branches and people to have well-defined corporate values, which this campaign achieved with excellence. An example of this was the employees sharing their lucky charms with each other, generating a sense of belonging and engagement.