Belshop, a leading retail company in the cosmetics market in southern Brazil, needed to build a strong brand to support its expansion in the region. To achieve this, the company contacted Bliss.
Planning is the key to communication. Bliss developed a strategic plan to map strengths, weaknesses, opportunities, competition, and consumer behavior.
Taking a hands-on approach to achieve success, Bliss worked on:
Standardization of in-store visual communication, producing materials for a wide range of media;
Bimonthly campaigns: attracting consumers according to the time of year for specific products.
Relationship initiatives for commemorative dates;
Development and implementation of the media kit, e-commerce, and even a loyalty card.
The brand became well established in southern Brazil. The communication achieved its goals, leading to the creation of more than 30 stores in the region.
Planning and communication go hand in hand to create connections and solutions.
