Intel, McAfee, and Microsoft requested that Dell Computers’ teams take part in the largest sales campaign of the quarter, motivating and engaging everyone through experiential initiatives.
Bliss drew inspiration from one of the most famous songs of all time—“All You Need Is Love” by The Beatles—to develop a campaign filled with love and transformative experiences. The concept was explored through both digital and physical assets and also included the delivery of gifts and giveaways, all complemented by the joy of an artistic interaction, bringing love in the form of hugs.
An experience that engaged and connected employees through an impactful initiative, moving everyone. It featured a free hugs activation, a candy apple stand, a large panel where employees added words to complete the phrase “All you need is love and…,” and even a full workplace decoration with more than 500 heart-shaped balloons. All to fill the company with what moves the world: love.
A sales challenge with defined metrics was established, and from it, a team of Dell leaders selected the top performer of the quarter, who won a trip for two to Buenos Aires. The three best sales consultants of the quarter were also awarded up to three trips with a companion to the Hotel Spa do Vinho in Bento Gonçalves, in the Serra Gaúcha. The event, organized and executed by the Bliss team, was a success case, featuring three months of weekly activations, impacting 250 sales consultants and distributing more than 1,000 gifts.
