How to make Black Friday unique for Dell, an event that occurs annually? Furthermore, how to engage and motivate teams that faced a year of significant challenges, such as floods in Rio Grande do Sul, team restructuring, and the rise of the dollar?
Inspired by the world’s most famous collectible t-shirts, such as “I Love NY” and “I Love Paris,” we created a desirable and collectible item: the most beautiful Black Friday t-shirt. From this, the motto emerged: “I LOVE BF, the Most Anticipated Moment of the Year.”
The heart symbol in the motto represented the union, energy, and collaboration of the teams in overcoming challenges. The blue heart refers to the love for the company, creating a sense of belonging. Thus, “I Love BF” energized all of Dell, with all hearts beating to the same rhythm to together create another historic Black Friday.
We delivered another successful Black Friday, with engaged teams reaching all sales targets! There were more than 700 people involved between sales and support teams, during 6 full-time days, with activities from morning until night. Bliss developed coordinated logistics and assembly involving more than 20 suppliers, a team of over 50 people, and a front line of highly enthusiastic promoters and producers to transform 6 days into unforgettable moments with a unique energy. Everything happened in the same rhythm for all teams.
This Black Friday has joined our collection of unforgettable moments.
