Dell partnered with Bliss to inspire its sales team employees and engage them in achieving their targets during Black Friday 2022.
It was a special and challenging moment, as it was the first in-person Black Friday after two years, while the world’s attention was focused on the World Cup.
Experiences are created through extensive research and diverse perspectives, which is why we brought together the entire Bliss team to dive into the challenge—each contributing their own touch and references.
Thus, the internal marketing campaign was born:
“Black Friday: What a Heart!
Together we are a championship team”
And as the name itself suggests, the campaign was all about filling hearts.
There were dozens of actions throughout Black Friday week, which took place from November 21 to November 28.
It involved a large-scale production, including:
1,000 t-shirts;
4,000 meals;
1,000 prizes;
300 hanging mobiles;
50 people involved in the production.
All so the sales team could score a winning goal!
The initiative was a winner in moving and engaging employees.
It created special experiences that highlighted the importance of team collaboration. It brought emotion to those who make the business happen: people.
