Motivate employees through an initiative to generate engagement among colleagues, even in a virtual format.
An interactive, experience-driven initiative centered around gastronomy. Each employee received a meat kit at home before the virtual event took place. At the scheduled time, the gastronomic experience began with chef Leonardo Albuquerque, a specialist in meat preparation. He gave a class on how to prepare a gourmet barbecue using utensils we have at home, in a quick and simple way.
We created an exclusive, warm visual identity, emphasizing a sense of togetherness during a time of social distancing. We developed digital assets to build anticipation for the initiative, which took place through a live session on Instagram.
Imagine receiving a kit to cook in the comfort of your home, joining a live session full of experiences, insights, and valuable tips, and still celebrating with coworkers the classic “Company BBQ”—imagine that. That’s exactly how it was!
Bliss carried out an initiative to promote the “Company BBQ,” and the idea of sharing a gastronomic experience was a success. Many employees were happy to share the moments and learn tips from the chef.
