Dell Technologies approached Bliss XP seeking a team specialized in developing internal campaigns to engage employees. The campaign needed to reach teams across Latin America—especially in Brazil, Argentina, Mexico, Panama, and Colombia—and unify them through a common language and shared motivation.
The campaign took place close to the World Cup period, and Bliss XP developed a concept that leveraged the passion for football and the global attention surrounding the event. A name, “Latam Residency Cup,” and a visual identity were created to express the diversity of Latin America and the passion for football. In addition, the following were developed:
– Email marketing communications to inform and engage employees.
– Gamification processes so employees could compete for prizes.
– An interactive website, available in Portuguese and Spanish.
– Videos with exclusive content.
Employees loved participating in the Cup, engaged in a close competition until the final days of the campaign, and achieved excellent results related to their work—all thanks to the Residency Cup activities. We combined fun and a passion for football with outstanding performance.
