Dell invited Bliss to help tackle the challenge of engaging and motivating its employees to return to in-person work permanently after the pandemic.
We leveraged a major event, part of Dell’s calendar — Special Day — to create a unique moment of celebration, as well as synergy, happiness, and integration among people, reinforcing the value of being present.
The creative concept of this initiative was centered on space, looking toward the future, playing with the name “Spacial Day.” Now it was time to “land” the spaceship on planet Dell, with a sense of belonging: being back together.
