Motivate and engage the teams to make the Black Friday period truly the best sales season of the year. All of this in a year marked by several challenges, which the teams had already been overcoming.
After extensive research, brainstorming sessions, Bliss team meetings, and, of course, liters of coffee… The strategy was to focus on the extra energy everyone has when they are in the final stretch and can see the podium ahead.
And that’s how the campaign concept was born:
“Step on the Gas, It’s Black”
With a full set design developed to create a racing atmosphere—pit stop, energy, excitement, and achievement. And that is how Dell was taken over by the “Step on it—it’s Black” spirit.
Totems;
Exclusive catering;
Balloons and banners;
1,000 custom t-shirts;
DJ to energize the event;
More than 600 people reached, over 5 full-time days, with activities and actions in the morning, afternoon, and evening.
Breakfast to kick off Black Friday, with a “Pit Stop” champions’ station set up. More than 3,000 snacks distributed, two lunches, and 01 dinner prepared exclusively for employees.
Prizes handed out every day, and 3,500 handbooks printed with Black Friday promotions.
This was a Black Friday that accelerated from start to finish, securing a spot on the sales podium ; )
