Each year, the municipality of Dom Pedrito/RS held an Agricultural Fair (Farm Show) featuring animal auctions and booths for agricultural machinery and products. In addition, the fair is an important event for the RS border region, which is why it also includes commercial booths and artistic attractions for the general public. Bliss’s challenge was to deliver the event infrastructure and develop the entire visual concept for the Farm Show, secure sponsors for the fair, attract rural producers to generate more business (auctions and agricultural equipment), and also draw the general public.
Bliss delivered the Farm Show event for two consecutive years—a fair with a flow of more than 35,000 visitors and a business volume of over 1 billion reais. In addition to becoming a venue for major deals, the fair offers producers lectures by renowned speakers. Bliss created not only the campaign concept but also delivered the structural setup, promoting events for various clients in the agricultural sector.
Bliss understood the needs involved in delivering the Farm Show and organized an event that brought clients and companies closer together, generating strong results for everyone. Communication, driven by the diversity of communication channels, contributed to the exhibition’s success.
