We received from Banco Digimais the challenge of creating the brand, visual identity, website, and launch campaign for Keypay, a new product from the bank aimed at the unbanked population.
We drew inspiration from the name to propose a brand that conveyed a sense of agility, movement, and a reference to the digital environment.
We used the existing color palette from Banco Digimais’s communication as a base, adding a warm color to bring vitality and energy to the brand.
we created a new typeface, balanced and friendly, paired with a symbol rich in meaning.
You open to new opportunities.
