#ProudToBe Generate a sense of pride and belonging by creating connections among teams, with the brands, and with the company’s purpose, while maintaining the pillars of sustainability, equity, and inclusion.
Planning and creation of the event concept, with development for visual communication and event decoration.
As the end of the year approaches, we begin to feel the pace slow down, and amid so much intensity and change, that desire to recharge sets in. At the same time, this is the perfect moment to celebrate achievements and lay the groundwork for a new cycle that is about to begin. Therefore, it is necessary to renew the energy and create a theme that makes everyone feel inspired. With this approach, the Bliss team created something that could convey emotions and awaken feelings. With transformation, celebration, and experience in mind, we championed the theme COLORS, which creates an ideal setting for building lasting memories. In summary, the Key Visual reflected an invitation to bring color to P&G’s long-awaited Year-End Party.
And to bring the concept to life, the chosen venue for the event was Varanda Estaiada, a spacious, dynamic, and breathtaking location situated at one of São Paulo’s most iconic landmarks, the Estaiada Bridge.
With a robust structure, it not only met the demands of Tamo Junto OND24 (which takes place before the party), but also adapts to the celebration that follows — complete with food, drinks, music, and plenty of activations!
A place to be, to appreciate, and to make lasting memories.
The colorful theme allowed us to go further, creating an event that impresses in many ways.
Beyond the décor, complementary activations were proposed, designed within the color spectrum of the event’s visual identity — and incorporating brands that are part of the P&G portfolio.
