Sicoob at the 35th National Pinhão Festival – Roots Edition

With pride, Bliss partnered with Sicoob in executing brand activations during the traditional National Pine Nut Festival in Lages, SC. An event that celebrated the roots of mountain culture and brought together thousands of people between June 6 and 22 at Conta Dinheiro Park.

As the official sponsor and presenter of the festival, Sicoob made its presence felt with actions that reinforce its commitment to the local community: an Instagrammable space, distribution of personalized scarves, and extensive interaction with the public. A remarkable presence that warmed the hearts of the public, literally!

Bliss had the honor of collaborating on the production, coordination, and execution of every detail, ensuring a welcoming experience aligned with Sicoob’s brand values.